Healthy Meal Standard
Owner

Developed high-impact strategies to target new business opportunities and markets. Successfully supervised the overall activity of three ongoing projects:
• EU project Clikis Network: Climate friendly kitchen in schools: Lead project manager for Croatia, including 14 schools in Croatia https://redfork.hr/clikis-network/
• EU project Dynamic: Croatian partner to the University of J.Dobrila Pula in 3D printing and dual education in food industry https://redfork.hr/dynamic/
• International project: owner and lead: Healthy Meal Standard nutrition category management system (HMS.NQMS) (https://healthymealstandard.eu): innovated the business process, applied and protected as EU certification and warranty mark, successfully applied the system to 26 institutions that hold 41 certificates to date
• Event manager for NutriComm conference (https://nutricomm2018.redfork.hr), where I connected more than 200 high professionals.

Organized and led projects that promote, regulate and implement food standards for groups with special nutritional needs and habits. Developed partnerships with professional and scientific institutions in the field of nutrition in Croatia. Created food labeling educational manuals aimed at resolving food labeling problems for meals offered in public places.

Created a strategy for digital marketing that improved search traffic to Facebook by 83%. Created nutrition strategies and developed content marketing for F&B clients. Held educational workshops for management staff in the field of marketing of food products, content management and R&D with a 93% satisfaction rate.

Created consulting services in the field of food science for clinics, F&B and pharmaceutical companies.: trough content marketing increased the quality and visibility of their products and service. Become a close cooperator with mainstream media (TV, radio, press) in Adriatic region, with more than 30 live statements, more than 50 press releases.

Organized, promoted, lead and motivated medical staff, patients, and families to participate in educational activities on HD department. Undergo extensive scientific research in the nutrition of HD and PD patients and after only five months became a part of an expert medical team for Nephrology. Co-author of book for medical staff and patients "Nutrition for kidney patients being treated by hemodialysis and peritoneal dialysis".

Created nutritional education workshops presentations for top-level company executives in the field of nutrition. Educated patient groups and medical teams in Croatian Hospitals in the field of nutrition science.

Part of the team for Product Development and Introduction strategies,
wherewith SBU support successfully renovated three KPI Ice Creams according to
NHW propositions. Conducted several 60/40+ research activities (consumer
research, sensory and nutritional analysis).

Defined and implemented the Food NHW strategy for Adriatic region, verified and approved EMLDFs, artworks and cooperated in introducing Nestlé Nutritional Compass to several products. Part of the team in launching new products, where I co-created nutrition communication strategies for Confectionery, Culinary, Coffee and Ice cream (Belgrade) products. Conducted NQ training for Adriatic region and special NQ training for Confectionery dept.

Assistant in creating a marketing plan, campaigns, budgets in SAP. Assisting for artwork design, POSMs, EMLDFs and supporting marketing actions and nutrition communication. Participated in the development of the Nestle Dessert web.

Updated F&B database of key clients for Nestlé Adriatic region.

As a part of medical team, created nutrition protocols for endocrine diseases
medical team with the purpose of personalized nutrition.